Journal

• July 2025

  80,000 visitors in Japan

  On July 5, 2025, the last of a total of four exhibitions in Japan on the history of West German graphic design after 1945, based on holdings from the A5 collection, came to an end. The exhibitions “Back to Modern” and “Identity Systems Germany” were seen by a total of nearly 80,000 visitors at four locations in three cities. vista developed the content concept and communication media in collaboration with Japanese project partners. Stations for the exhibition in Europe are currently being prepared.

• July 2025

  A new handbook on the history of logos

  Based on the two globally successful design books "Logo Modernism" and "Logo Beginnings," which Vista developed and designed several years ago, we have now created a comprehensive handbook that combines selected content from both books. From the end of the 19th century onwards, traditional emblems that served as identifying marks for companies, such as coats of arms, were gradually replaced by trademarks. Initially rather representational, these logos gradually developed into the abstract symbols we see everywhere today. This new publication from TASCHEN presents the history of 20th-century logos in the form of a 512-page reference book. The logos are organised by basic design elements, such as circles, lines, alphabets, overlays, dots and squares. The book is now available in bookshops for 25 Euro.