vista is a communication design studio based in Düsseldorf, Germany. We develop unique design concepts for all areas of corporate and brand communication. Whether corporate identity, editorial design or digital solutions – we combine content-related work with sophisticated and high-quality design.
PUMA – The Graphic Heritage #foreverfaster
Online shop for pastry devotees Pure Pastry
Journal
-
July 2025
80,000 visitors in Japan
On July 5, 2025, the last of a total of four exhibitions in Japan on the history of West German graphic design after 1945, based on holdings from the A5 collection, came to an end. The exhibitions “Back to Modern” and “Identity Systems Germany” were seen by a total of nearly 80,000 visitors at four locations in three cities. vista developed the content concept and communication media in collaboration with Japanese project partners. Stations for the exhibition in Europe are currently being prepared.
-
July 2025
New packaging for Pure Pastry coffee
To accompany the opening of a second Pure Pastry store in Düsseldorf-Unterbilk, we created a new design for the coffee packaging. The redesign features clear typography, a minimalist layout and a fresh colour scheme. The bright yellow tone is inviting, light and friendly — a visual statement for new varieties such as Daily Blend, Pure Pastry Blend, Pure Chocolate and many more. The new packaging highlights the origin and craftsmanship of the products, taking the brand to the next level visually.
Digital Archive Archiv Hans Hillmann
Made in Bavaria Hupfauf Druck
Enjoy your journey to pastry heaven Pure Pastry
First trademarks Logo Beginnings
Hello future – nice to meet you! Andrea Grudda
