Journal

• February 2025

  Working together for a strong and visible creative scene in the city of Düsseldorf

  The creative industries are one of the main drivers of Düsseldorf's economy: with an annual turnover of 9.5 billion euros and more than 32,500 employees, the sector demonstrates its economic relevance. Nevertheless, there is often a lack of visibility and targeted exchange - both within the city's society and with politics and business. This is precisely where the newly founded Kreativwirtschaft Düsseldorf e.V. comes into action.

  As a founding member, together with eleven other Düsseldorf agencies and studios, we are thrilled to be part of this initiative. The aim of the new organisation is to bundle the interests of the industry, to give the creative professions more visibility and to further develop Düsseldorf as a strong creative hub. The first visible result of the collaboration is the new corporate design. It was developed jointly by the founding members - agencies and design studios from a wide range of backgrounds - who pooled their expertise and designed the first media for the launch. A central platform exchange, knowledge transfer and joint projects will be created through industry events, networking formats and collaborations. The foundations have been laid - now we are actively shaping the future of Düsseldorf's creative industries.

• March 2025

  New branding for “Männer gegen Rechts“

  In 2024, the initiative "Männer gegen Rechts" was launched to make men visibly responsible for taking a stand against right-wing extremism. The aim was to create a design that works in public spaces and, at the same time, enables clear differentiation from classic, clichéd images of masculinity. The project was initiated by the Bundesforum Männer, the LAG Jungen- und Männerarbeit Sachsen, and the SKM Bundesverband. Through close collaboration with all partners, an image has been created that encourages men to demonstrate solidarity, non-violence, and visible commitment to a diverse, democratic society.