Journal

• March 2026

  A special stamp for Queen Luise

  Queen Luise of Prussia (1776–1810) married the Prussian Crown Prince Friedrich Wilhelm at the age of 17. He came to power four years later. He ruled during the politically turbulent period that followed the French Revolution. Following Prussia's defeat, Napoleon was able to march into Berlin, prompting the royal couple to flee to East Prussia. Upon returning to Berlin, Luise fell ill and died at the young age of 34. Even during her lifetime, a myth arose around her life. Considered the epitome of beauty and grace, of bourgeoisie and closeness to the people, she was the most famous and popular Prussian queen and is still held in high regard even after her death. To celebrate the 250th anniversary of her birth, vista has designed a special stamp which will be issued on 2 March 2026. The design features a white relief of the queen from the Berlin Museum of Decorative Arts' collection, surrounded by cornflowers — her favourite plant.

• February 2026

  New book: SUPER PUMA

  Founded in 1948 by Rudolf Dassler, PUMA has developed into one of the world’s leading sports and sportstyle brands. In the early 1980s, a cartoon brand character was created, which was soon given the name SUPER PUMA. In 1986, he became the hero of a popular comic book series. To this day, the likeable character remains an integral part of the PUMA brand universe. In the new book "SUPER PUMA - The Story of a Brand Character", designed by vista, Helmut Fischer, Bardo Kneiser and Giuseppe Calligaro, the creators of the comics, tell their story for the first time. In addition to a reprint of all 21 comics, three previously unpublished adventures are making their debut. An essay on the history of brand characters and numerous illustrations from the PUMA ARCHIVE complement the story of the green superhero. The book is published by OPTIK BOOKS and available in May 2026.