The Taste of Excellence
“Le Goût de l'Excellence” is the motto of Francis Staub. Founded in 1974 in Alsace, the company’s products set international standards and are the first choice of many top chefs from all over the world when it comes to kitchen equipment. The French-made cocottes and pans are equally outstanding in their craftsmanship and pioneering innovation.
In collaboration with Staub’s in-house design department, the company’s exceptional products are showcased in a variety of media. In addition to a catalogue showcasing the entire range for the international trade, extensive social media campaigns are being created. The animated stories and posts show end users around the world the benefits of Staub products.
Animated mini-campaigns, some of which are set to music, showcase selected Staub products for the various formats of the popular social media platforms. The focus is either on the emotional character or the innovative functionality.
The Staub product catalogues, which are published worldwide, have been graphically redesigned and implemented. All available products are listed with full details in six languages, and an editorial section communicates innovations and new products related to the Staub brand.
Client: Staub/ZWILLING J.A. Henckels Deutschland GmbH, Solingen
Services: Concept and consulting, editorial design, social media assets.
Year: since 2017
More projects
Online shop for pastry devotees Pure Pastry
